I worked with a team to re-brand The Body Shop for the 2014 D&AD Contest. The company was a trailblazer in natural and organic body products since it began in 1976. We wanted to rekindle that experience amongst The Body Shop consumers. Using language, and imagery we enforced the slogan, “Pioneers Welcome”— inviting shoppers to partake in the adventure.
These videos aim to entice wonderment and urge shoppers, both in and out of the store, to explore something new in nature, just like The Body Shop’s products.
Music by Craig Smith behance.net/craigsmith Shot with a Nikon D800 Edited in Adobe Premiere Pro CC Graded in Adobe Lightroom 5